About Us

ASM is purposefully positioned at the base of local, undeveloped talent; through our philanthropic developments and the events that we host in previously disadvantaged communities.


For our clients, we are dedicated to becoming the strongest, most exciting, and most ground-breaking sports agency in the Africa, and the world.


Since our establishment, ASM has continued to deliver on its promise that every client is an individual, to the agency. This personal approach benefits our clients now more than ever, as they look to build their unique careers with us.


It is also our goal to lead the way in diversity, encouraging teams to consider talent from previously disadvantaged groups – and for the cultural and commercial value of inclusion. ASM continues to increase the diversity in race and gender, in our talent catalogue; and always will.


It has been said that, only our clients can match our passion! ASM is dedicated to negotiating above-average deals for our clients and build longer lasting careers with an emphasis on exit strategies for our clients, at the end of their careers.

Eugene Mbatha, Managing Director

MD Mr. Eugene Mbatha (born January 8, 1985) is an South African  Sports Agent, specializing in Soccer. He is the Founder, Owner and Managing Director of Ambassadors Sports Management, a sports agency based in Johannesburg, South Africa, that represents Professional Sports Athletes.


Mr. Mbatha has an impressive Management background in Information Technology, Banking and Legal from large companies, and brings a technical outlook into the industry.

Meet the Team

Jarrel Mathebula

Marketing Director

Katlego Mphakola

Sporting Director

Ofentse Sibiya

Social Media


Eugene Mbatha (Managing Director)

Jarrel Mathebula (Marketing Director)

Katlego Maphakola (Sporting Director)

Njabulo H.M Manama (Media Correspondence)

Ofentse Sibiya (Social Media)

Eugene Mbatha, leads the management team that depends on the directors themselves; with support of various partners, who are currently operating in the industry. As Ambassadors Sport Management grows, the company will take on additional help in certain key areas.

We will not add additional overhead until absolutely necessary. This will mean that the management team also works as scouting agents, to keep the overhead as low as possible, allowing the agency to adequately serve the clients. This will also let management to have a better relationship with the players.

At present time, Ambassadors Sport Management is overseen by its founder and current MD, Mr. Eugene Mbatha. Future plans for the agency’s development include adding more game-changing staakeholders and offering an opportunity to grow together with the company.